When will autumn clothes be available? Analysis of hot topics and trends across the entire network
As summer comes to an end, consumers are paying more and more attention to autumn clothing. This article will combine the hot content on the Internet in the past 10 days to analyze the new autumn clothing release time, fashion trends and purchasing suggestions to help you plan your autumn outfits in advance.
1. Inventory of new autumn clothing releases (data statistics period: last 10 days)
| Brand/Platform | The first shipment time of autumn clothing | Main categories |
|---|---|---|
| Uniqlo | Around August 20 | Knitted sweaters, windbreakers |
| ZARA | August 15th (partial online pre-sale) | Blazers, leather items |
| Taobao/Tmall | New releases will be released gradually starting from August 10th | Sweaters, denim jackets |
| Li Ning | August 25 | Sports jacket, casual pants |
2. Popular trend keywords for autumn 2023
According to the analysis of popular topic tags on social platforms (Weibo, Xiaohongshu, Douyin), the following content has received a high amount of discussion recently:
| Trending keywords | Heat index (10,000) | Representative single product |
|---|---|---|
| Maillard wind | 320 | Caramel coat, brown suit |
| retro sports | 180 | Striped sweater, retro running shoes |
| loose suit | 150 | oversize suit |
3. The three major issues that consumers are most concerned about
1.“Do I need to buy autumn clothes in advance?”: According to e-commerce platform data, promotions in mid-to-late August (such as the "818 Shopping Festival") have greater price discounts, but the styles may not be complete; the latest products are the most complete in early September, but there are fewer discounts.
2.“Will the price of autumn clothing increase this year?”: Affected by the cost of raw materials, the prices of some brands (especially cotton items) have increased by about 5%-8% year-on-year.
3.“How to choose autumn clothes in the South?”: It is recommended to pay attention to transitional items such as thin knits and shirt-style jackets, and match them with the hot search term "layering" to improve practicality.
4. Practical purchasing suggestions
1.Follow brand news: Most fast fashion brands will announce new plans in advance on social media. For example, H&M’s autumn lookbook is usually released 2 weeks in advance.
2.Material selection: Popular materials this season include recycled wool and Tencel cotton blends, and the discussion of environmentally friendly fabrics has increased by 40% year-on-year.
3.Matching skills: Referring to the highly praised content under the topic "Early Autumn Outfits" on Xiaohongshu, combinations such as shirts + vests, dresses + boots, etc. have recently been collected more than 100,000 times.
Summary: The launch time of autumn clothing is concentrated from mid-August to early September. Only by combining trend data and actual demand with rational consumption can we create a cost-effective autumn wardrobe.
(Note: The data in this article comes from topic popularity statistics on public platforms. The specific delivery time is subject to the official notice of each brand.)
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