What brand is Since?
In recent years, with the diversified development of the consumer market, more and more emerging brands have entered the public eye. Among them, the brand name "Since" frequently appears on social media and e-commerce platforms, attracting widespread attention from consumers. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the background, product features and market performance of the Since brand.
1. Since brand background

Since is a brand focusing on youth and fashion design, covering multiple fields such as clothing, accessories, and home furnishings. According to public information on the Internet, the Since brand was established in 2018. With the design concept of "simple but not simple", it has quickly accumulated a reputation among young consumer groups.
2. Analysis of hot topics on the entire network
In the past 10 days, discussions about the Since brand have mainly focused on the following aspects:
| topic type | Discussion popularity | Main platform |
|---|---|---|
| product design | high | Xiaohongshu, Weibo |
| price dispute | in | Zhihu, Tieba |
| Star style | high | Douyin, Bilibili |
| quality feedback | in | E-commerce platform comment area |
3. Since’s main products and market performance
According to e-commerce platform sales data, the most popular product lines of the Since brand are as follows:
| Product Category | Hot item | Sales volume in the past 30 days | Average price (yuan) |
|---|---|---|---|
| clothing | oversize sweatshirt | 15,000+ | 299 |
| accessories | geometric earring set | 8,200+ | 129 |
| Home | minimalist ceramic cup | 6,500+ | 89 |
4. Consumer evaluation analysis
By sorting out user comments on major platforms, we found that consumers’ evaluations of the Since brand exhibit the following characteristics:
1.High design recognition: About 78% of consumers believe that the product design is unique and in line with young aesthetics;
2.The price is controversial: Some consumers think the pricing is slightly higher than similar products;
3.Quality feedback polarity: The positive reviews are mainly focused on the fine workmanship, while the negative reviews are mostly related to the material issues of individual products.
5. Brand Marketing Strategy
Since brand mainly adopts the following strategies in marketing:
| Marketing method | Specific cases | Effect evaluation |
|---|---|---|
| KOL cooperation | Jointly signed with 10 fashion bloggers | Exposure: 5 million+ |
| Social platform interaction | TikTok Challenge | 300,000+ participating users |
| limited time promotion | Anniversary 50% off event | Sales increased by 300% |
6. Opinions of Industry Experts
Fashion industry analyst Li Ming said: "Since the brand has successfully captured the psychological needs of Generation Z consumers, its 'light luxury and fast fashion' positioning is uniquely competitive in the current market. However, it should be noted that as the brand scale expands, how to maintain product quality consistency will become a key challenge."
7. Future development trends
According to industry forecasts, the Since brand may continue to develop in the following directions:
1. Expand overseas markets, especially in Southeast Asia;
2. Deepen joint cooperation with designers;
3. Lay out offline experience stores to enhance the physical touch of the brand.
To sum up, Since, as an emerging fashion lifestyle brand, is becoming the new favorite of young consumer groups with its precise market positioning and innovative marketing techniques. Although there are still some controversies, its development momentum deserves continued attention.
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