Women's shoe brand "What Li" analysis report on hot topics on the Internet in the past 10 days
As the fashion consumer market continues to heat up, the women's shoe brand "What Li" has recently become the focus of hot discussion on social platforms with its multi-dimensional marketing actions. This article will conduct a structured analysis from the three dimensions of topic popularity, product trends, and user portraits based on the data of the entire network in the past 10 days (as of November 2023).
1. Ranking of core hot topics
| Ranking | topic type | Related keywords | Platform popularity index |
|---|---|---|---|
| 1 | Star style | Yang Mi Street Photo/What Li Mary Jane Shoes | 987,000 |
| 2 | Joint series | What Li×Forbidden City Cultural and Creative Industries | 762,000 |
| 3 | technological innovation | Air cotton technology/zero running-in period | 534,000 |
| 4 | Controversial events | Price difference between live broadcast rooms | 428,000 |
2. Sales data of popular products
| Product series | average daily searches | average price range | TOP3 hot selling colors |
|---|---|---|---|
| Palace embroidery series | 23,000 times | 499-899 yuan | Ji blue/apricot powder/amber gold |
| Yungan dad shoes | 18,000 times | 359-659 yuan | Cream white/carbon black/haze blue |
| cat heel commuting set | 12,000 times | 699-1299 yuan | Pearl Gray/Caramel Brown/Midnight Black |
3. Characteristics of consumer portraits
| age group | Proportion | Core demands | Content preferences |
|---|---|---|---|
| 18-25 years old | 32% | Trendy design | Short video unboxing |
| 26-35 years old | 45% | Comfortable workplace | Blogger evaluation |
| 36-45 years old | 18% | Quality classic | Graphic guide |
4. Highlights of social media communication
1.TikTok Challenge: #WHILITAILINGYunduo. The number of views of the topic exceeded 120 million. Users spontaneously demonstrated the elasticity test of soles.
2.Xiaohongshu planting grass: Long-tail keywords such as "commuting shoe ceiling" appear, and the average collection of high-quality notes reaches 2,800+
3.Hot searches on Weibo: The brand spokesperson wore the same style to attend the event, generating the topic #WHATilihiddenlacedesign#
5. Potential opportunities and risk warnings
Opportunities:The search volume for national style elements increased by 210% year-on-year, and combined with intangible cultural heritage craftsmanship, it is expected to form a differentiated advantage; the concept of healthy wearing drives the demand for cushioning technology to increase by 67%
Risks:Some consumers complained about delivery time issues; competing products imitated design elements, causing 3 copyright disputes
Summary:By accurately grasping the balance between Generation Z's aesthetics and pragmatism, the "What Li" brand has successfully created a product matrix with both cultural connotations and technological attributes. It is recommended to strengthen the communication of supply chain transparency and establish a design patent firewall to consolidate market advantages.
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