How about Kraft cookies? ——Hot topics and evaluation analysis on the entire network in the past 10 days
Recently, Kraft biscuits have once again become a hot topic on social platforms due to their classic taste and brand influence. This article combines the popular discussion data on the entire Internet in the past 10 days (as of November 2023) to provide you with an in-depth analysis of the true performance of Kraft biscuits from the dimensions of taste, ingredients, price, and consumer feedback.
1. Popularity trends across the entire network

| Platform | Amount of related topics | core keywords |
|---|---|---|
| 12,500+ | Kraft biscuits childhood memories, Kraft sandwich chocolate | |
| little red book | 3,800+ | Kraft biscuit review and affordable snack recommendations |
| Douyin | 9,200+ | Kraft biscuits mukbang, Kraft vs Oreo |
2. Comparison of product core data
| Category | Unit price (yuan/100g) | Calories (kcal/100g) | Popular flavors |
|---|---|---|---|
| Kraft Chocolate Sandwich | 8.5 | 480 | Original, strawberry |
| Kraft Cream Soda | 6.2 | 420 | Herbs, green onions |
| Competitor (Oreo) | 10.3 | 490 | Classic original flavor |
3. Real reviews from consumers
Based on the statistics of 500+ latest comments on e-commerce platforms (JD.com, Tmall), the main advantages and disadvantages of Kraft biscuits are as follows:
| Evaluation dimension | Positive rating | Typical comments |
|---|---|---|
| Taste | 78% | "The filling is sweet but not greasy, and the biscuits are crispy" |
| Cost-effectiveness | 85% | "1/3 cheaper than imported brands" |
| packaging | 62% | "Transportation is fragile, it is recommended to strengthen shock protection" |
4. Nutrition and Health Controversies
A recent Zhihu hot post titled "The Trans Fatty Acid Controversy in Kraft Biscuits" has attracted attention:
| Test items | Actual value | National standards |
|---|---|---|
| trans fatty acids | 0.3g/100g | ≤0.5g/100g |
| sugar content | 35g/100g | —— |
Note: Kraft China’s official website states that it will stop using hydrogenated vegetable oil starting from 2021.
5. Purchase suggestions
1.Taste recommendation:The chocolate sandwich series is more suitable for dessert lovers, while the soda biscuits are suitable for people with light tastes.
2.Promotion time:During Tmall Supermarket’s snack discount event on the 10th of every month, prices can be reduced to 40% off.
3.Health Tips:The recommended daily consumption is no more than 3 pieces (about 50g).
Summary:Kraft biscuits still occupy an important position in the market due to their high cost performance and classic taste. However, under the trend of health, attention needs to be paid to ingredient optimization. Recent popularity shows that its nostalgic attributes have become an important purchasing motivation for Generation Z consumers.
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