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How to follow the example

2025-12-18 02:57:32 science and technology

How to follow the clues: Analysis of hot topics and hot content on the Internet in the past 10 days

In the era of information explosion, how to efficiently filter out valuable hot content from massive data? This article will focus on the "follow the vine" methodology and combine it with hot topics on the Internet in the past 10 days to provide you with structured analysis and practical tips.

1. Overview of hot topic data (October 1-October 10, 2023)

How to follow the example

RankingTopic Categorykeywordsheat indexMain platform
1TechnologyAI large model, iPhone15 review9.8Weibo, Zhihu
2EntertainmentA celebrity’s divorce9.5Douyin, Bilibili
3societyNational Day tourism data8.7WeChat, Toutiao
4InternationalPalestinian-Israeli conflict escalates8.5Twitter, BBC
5FinanceA-share 3,000 point defense battle7.9Snowball, Oriental Fortune

2. The four-step method of following the clues

Step One: Lock in the Core Platform

Hot spots in different fields tend to focus on specific platforms. For example, technology topics are discussed in greater depth on Zhihu, while entertainment gossip spreads faster on Douyin. It is recommended to establish a platform monitoring list:

fieldMust-see platformMonitoring frequency
ComprehensiveWeibo hot search, Baidu trending listhourly
verticalIndustry forums, knowledge communitiesdaily

Step 2: Build a keyword network

Taking core keywords as the starting point, related words are expanded through semantic analysis. For example, the "AI large model" can be extended to:

  • Technical dimensions: parameter scale, training cost
  • Application dimension: medical diagnosis, code generation
  • Dimensions of controversy: ethical issues, unemployment risk

Step 3: Multidimensional cross-validation

Determine the authenticity of the topic through data comparison:

Validate dimensionsTools/MethodsExample
Transmission volumeNew list, Qingbo indexCheck the forwarding growth rate
Source qualityTianyancha, webmaster toolsCheck publisher qualifications

Step 4: Trend Forecasting Model

Establish a forecasting framework based on historical data:

indicatorweightDescription
search index30%Reflect active attention
interaction density25%Comment/like ratio
media participation20%Authoritative media coverage

3. Practical case analysis

Take the recent "divorce incident of a certain celebrity" as an example to demonstrate the whole process of following the clues:

  1. Origin tracing: The first abnormal discussion occurred in Fans Super Chat
  2. diffusion path:Entertainment account transfer→Hot search list→Mainstream media reports
  3. Derived topics: Impact of commercial endorsements, legal interpretation of property division

4. Tool recommendation list

Functionfree toolsPaid tools
Public opinion monitoringWeibo micro hotspotsWisdom Starlight
Trend forecastGoogle TrendsBrandwatch

Conclusion

Mastering the methodology of following the clues requires continuous training of three core abilities:information sensitivity(identification signal),Logical reasoning ability(Build association),data thinking(Quantitative verification). It is recommended to spend 15 minutes every day reviewing hot spots. After three months, you will have established your own "hot spot smell" system.

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