How to follow the clues: Analysis of hot topics and hot content on the Internet in the past 10 days
In the era of information explosion, how to efficiently filter out valuable hot content from massive data? This article will focus on the "follow the vine" methodology and combine it with hot topics on the Internet in the past 10 days to provide you with structured analysis and practical tips.
1. Overview of hot topic data (October 1-October 10, 2023)

| Ranking | Topic Category | keywords | heat index | Main platform |
|---|---|---|---|---|
| 1 | Technology | AI large model, iPhone15 review | 9.8 | Weibo, Zhihu |
| 2 | Entertainment | A celebrity’s divorce | 9.5 | Douyin, Bilibili |
| 3 | society | National Day tourism data | 8.7 | WeChat, Toutiao |
| 4 | International | Palestinian-Israeli conflict escalates | 8.5 | Twitter, BBC |
| 5 | Finance | A-share 3,000 point defense battle | 7.9 | Snowball, Oriental Fortune |
2. The four-step method of following the clues
Step One: Lock in the Core Platform
Hot spots in different fields tend to focus on specific platforms. For example, technology topics are discussed in greater depth on Zhihu, while entertainment gossip spreads faster on Douyin. It is recommended to establish a platform monitoring list:
| field | Must-see platform | Monitoring frequency |
|---|---|---|
| Comprehensive | Weibo hot search, Baidu trending list | hourly |
| vertical | Industry forums, knowledge communities | daily |
Step 2: Build a keyword network
Taking core keywords as the starting point, related words are expanded through semantic analysis. For example, the "AI large model" can be extended to:
Step 3: Multidimensional cross-validation
Determine the authenticity of the topic through data comparison:
| Validate dimensions | Tools/Methods | Example |
|---|---|---|
| Transmission volume | New list, Qingbo index | Check the forwarding growth rate |
| Source quality | Tianyancha, webmaster tools | Check publisher qualifications |
Step 4: Trend Forecasting Model
Establish a forecasting framework based on historical data:
| indicator | weight | Description |
|---|---|---|
| search index | 30% | Reflect active attention |
| interaction density | 25% | Comment/like ratio |
| media participation | 20% | Authoritative media coverage |
3. Practical case analysis
Take the recent "divorce incident of a certain celebrity" as an example to demonstrate the whole process of following the clues:
4. Tool recommendation list
| Function | free tools | Paid tools |
|---|---|---|
| Public opinion monitoring | Weibo micro hotspots | Wisdom Starlight |
| Trend forecast | Google Trends | Brandwatch |
Conclusion
Mastering the methodology of following the clues requires continuous training of three core abilities:information sensitivity(identification signal),Logical reasoning ability(Build association),data thinking(Quantitative verification). It is recommended to spend 15 minutes every day reviewing hot spots. After three months, you will have established your own "hot spot smell" system.
check the details
check the details