What toys are sold at the night market? Analysis of the latest hot toy trends in 2024
With the arrival of summer, the night market economy is heating up again, and toy products have become the focus of attention of parents and children. This article will combine the hot topic data from the entire Internet in the past 10 days to analyze the most popular toy categories in the current night market and help stall owners and consumers grasp the trend.
1. Popularity ranking of night market toys in 2024
| Ranking | Toy Category | Hot search index | Popular reasons |
|---|---|---|---|
| 1 | stress relief toys | 9.8 | The need to decompress has grown, and is loved by both adults and children. |
| 2 | light toy | 9.5 | The visual effect at night is outstanding and eye-catching |
| 3 | nostalgic toys | 8.7 | Emotional consumption by parents born in the 80s and 90s |
| 4 | interactive toys | 8.3 | Enhance parent-child relationship and have strong social attributes |
| 5 | mini kitchen | 7.9 | Short video platform drives popularity |
2. Detailed analysis of sub-categories
1. Stress relief toys continue to be popular
According to e-commerce platform data, searches for stress relief toys have increased by 210% year-on-year in the past 10 days. The best-selling stress relief toys at night markets include:
| Product name | Average price (yuan) | Hot selling features |
|---|---|---|
| Nie Nie Le | 15-30 | Feels good and looks cute |
| Infinite flip | 25-50 | Obvious decompression effect |
| magnetic mud | 20-40 | Strong playability |
2. Luminous toys have outstanding night effect
Luminous toys have natural advantages in night market environments. Recent popular products include:
| product type | peak sales hours | Recommended selling price |
|---|---|---|
| LED glow stick | 19:00-21:00 | 5-10 yuan |
| Glowing Balloon | 18:00-22:00 | 15-25 yuan |
| Glow-in-the-dark Frisbee | 18:00-20:00 | 20-30 yuan |
3. Nostalgic toys trigger a consumer boom
Recently, the number of views on the topic "Childhood Memories" on social platforms exceeded 500 million, driving sales of nostalgic toys. The most popular nostalgic toys at night markets include:
3. Product Selection and Sales Suggestions
1. Target customer group positioning
| Customer group type | Preferred toys | Consumption characteristics |
|---|---|---|
| Children aged 3-8 years | Luminous toys, bubble machines | Parents make decisions and pay attention to safety |
| Teenagers aged 9-15 | Stress relief toys, interactive toys | Make independent choices and pursue novelty |
| Adults aged 20-35 | Nostalgic toys, stress-relieving toys | Impulse consumption, pay attention to feelings |
2. Sales strategy suggestions
According to the characteristics of the night market, it is recommended to adopt the following sales strategies:
4. Risk warning
When choosing night market toys, you should pay attention to:
5. Forecast of future trends
According to recent Internet popularity and industry data analysis, it is expected that the following toy categories will continue to be popular in the next 1-2 months:
| Potential categories | Growth expectations | Cause analysis |
|---|---|---|
| AR interactive toys | +150% | Strong sense of technology and novel experience |
| DIY handmade toys | +120% | Cultivate creativity, favored by parents |
| mini sports toys | +90% | Integrate a healthy lifestyle |
Night market toy sales must not only grasp hot trends, but also pay attention to product quality and safety. It is recommended that stall owners pay more attention to hot topics on social platforms, adjust the product structure in a timely manner, and at the same time establish good customer relationships to achieve sustained profits.
check the details
check the details
en
