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What toys are sold at the night market?

2025-11-18 10:47:42 Toy

What toys are sold at the night market? Analysis of the latest hot toy trends in 2024

With the arrival of summer, the night market economy is heating up again, and toy products have become the focus of attention of parents and children. This article will combine the hot topic data from the entire Internet in the past 10 days to analyze the most popular toy categories in the current night market and help stall owners and consumers grasp the trend.

1. Popularity ranking of night market toys in 2024

What toys are sold at the night market?

RankingToy CategoryHot search indexPopular reasons
1stress relief toys9.8The need to decompress has grown, and is loved by both adults and children.
2light toy9.5The visual effect at night is outstanding and eye-catching
3nostalgic toys8.7Emotional consumption by parents born in the 80s and 90s
4interactive toys8.3Enhance parent-child relationship and have strong social attributes
5mini kitchen7.9Short video platform drives popularity

2. Detailed analysis of sub-categories

1. Stress relief toys continue to be popular

According to e-commerce platform data, searches for stress relief toys have increased by 210% year-on-year in the past 10 days. The best-selling stress relief toys at night markets include:

Product nameAverage price (yuan)Hot selling features
Nie Nie Le15-30Feels good and looks cute
Infinite flip25-50Obvious decompression effect
magnetic mud20-40Strong playability

2. Luminous toys have outstanding night effect

Luminous toys have natural advantages in night market environments. Recent popular products include:

product typepeak sales hoursRecommended selling price
LED glow stick19:00-21:005-10 yuan
Glowing Balloon18:00-22:0015-25 yuan
Glow-in-the-dark Frisbee18:00-20:0020-30 yuan

3. Nostalgic toys trigger a consumer boom

Recently, the number of views on the topic "Childhood Memories" on social platforms exceeded 500 million, driving sales of nostalgic toys. The most popular nostalgic toys at night markets include:

  • Bamboo Dragonfly: average daily sales of 50-80 pieces
  • Tin Frog: Strong retro feel, price per customer is 8-15 yuan
  • Marbles: Simple and easy to play, high repurchase rate

3. Product Selection and Sales Suggestions

1. Target customer group positioning

Customer group typePreferred toysConsumption characteristics
Children aged 3-8 yearsLuminous toys, bubble machinesParents make decisions and pay attention to safety
Teenagers aged 9-15Stress relief toys, interactive toysMake independent choices and pursue novelty
Adults aged 20-35Nostalgic toys, stress-relieving toysImpulse consumption, pay attention to feelings

2. Sales strategy suggestions

According to the characteristics of the night market, it is recommended to adopt the following sales strategies:

  • Set up a trial area to allow customers to experience the product
  • Bundled sales, if you purchase over 50 yuan, you will get a small toy
  • Use lighting effects to showcase product features
  • Prepare child safety warnings

4. Risk warning

When choosing night market toys, you should pay attention to:

  1. Avoid selling three-no products and ensure quality and safety
  2. Pay attention to local night market management regulations, some luminous toys may be restricted
  3. Pay attention to the fragility of toys and choose durable products
  4. Seasonal factors are obvious and inventory needs to be adjusted in time

5. Forecast of future trends

According to recent Internet popularity and industry data analysis, it is expected that the following toy categories will continue to be popular in the next 1-2 months:

Potential categoriesGrowth expectationsCause analysis
AR interactive toys+150%Strong sense of technology and novel experience
DIY handmade toys+120%Cultivate creativity, favored by parents
mini sports toys+90%Integrate a healthy lifestyle

Night market toy sales must not only grasp hot trends, but also pay attention to product quality and safety. It is recommended that stall owners pay more attention to hot topics on social platforms, adjust the product structure in a timely manner, and at the same time establish good customer relationships to achieve sustained profits.

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