How about decoration sales: Analysis of industry hot spots and market trends in 2023
As consumers' requirements for home environment have increased, the decoration industry has continued to heat up in recent years. This article combines the hot topics and hot content on the Internet in the past 10 days to analyze the current market performance, consumer preferences and future trends of decoration sales, and provide reference for practitioners.
1. Recent hot topics in the decoration industry
According to social media and news platform data, the following topics have been the most discussed in the past 10 days:
| Ranking | hot topics | Number of discussions (10,000) |
|---|---|---|
| 1 | Environmentally friendly materials become the new favorite in decoration | 12.5 |
| 2 | Demand for smart home decoration surges | 9.8 |
| 3 | Second-hand house renovation market explodes | 7.3 |
| 4 | Minimalist design style is popular | 6.2 |
2. Current situation of decoration sales market
Judging from e-commerce platform and offline store data, decoration sales in the second quarter of 2023 will show the following characteristics:
| Category | year-on-year growth rate | Hot selling price range |
|---|---|---|
| wall decoration | 18% | 50-200 yuan/㎡ |
| Smart lamps | 35% | 200-800 yuan/item |
| custom furniture | 22% | 3000-15000 yuan/set |
3. Changes in consumer behavior
Through the analysis of consumer survey data, three core trends were discovered:
1.Decision cycle shortened: Compared with 2022, the average time it takes consumers from consultation to order will be reduced by 3.7 days.
2.The proportion of online consultation increased: 78% of consumers will first learn about a product on a short video platform before going to a physical store to experience it.
3.Service requirements upgrade: Among consumers born in the 1990s, 62% are willing to pay 10% more for integrated design + construction services.
4. Challenges faced by decoration sales
| Challenge type | Mention frequency | Typical questions |
|---|---|---|
| supply chain | 45% | Custom material delivery delays |
| Homogenization | 32% | Product design lacks innovation |
| After-sales | 23% | Installation service standards are not uniform |
5. Industry opportunities and suggestions
1.market segment opportunities: The demand for aging-friendly transformation among the elderly has an annual growth rate of 25%, but the market supply is insufficient.
2.Technology empowerment: Using AR/VR display technology can increase customer conversion rate by 40%.
3.Channel optimization: Build an omni-channel sales model of "short video planting + live broadcast + offline experience".
Summary:The overall decoration sales market is improving, but it needs to cope with rapidly changing consumer demands. Practitioners should focus on environmentally friendly smart products, full-process service experience and digital transformation, and seize new growth points in existing housing renovation and aging-friendly decoration.
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